For Leasing Teams, Landlords & Developers
Bring Huo Long MalaTang To Your Location
Huo Long MalaTang is a growing Malaysian-style Malatang brand with multiple operating outlets, strong customer demand, and Malaysia Book of Records recognition.
Brand Overview
Brand Snapshot
Brand
Huo Long MalaTang
Category
Malaysian-Style Malatang
Recognition
Malaysia Book of Records
Format
Casual Dining / Quick Casual
Market
Malaysia
Ideal Size
1,000 – 2,000 sqft
Expansion Focus
Shopping Malls, Lifestyle Malls, Commercial
Target Segments
Families, Students, Working Adults, Mall Visitors
For Mall Operators
Why Huo Long Works For Your Mall
Huo Long MalaTang brings a highly interactive dining experience where customers choose their own ingredients, customise their bowl, and enjoy freshly cooked Malatang made to their taste.
Strong Customer Interaction
Customers choose their own ingredients. High engagement = longer dwell time per visit.
Broad Customer Appeal
Suits families, students, working adults, and group diners across all demographics.
Visual Ingredient Display
Our 100+ ingredient station is a natural footfall driver and visual anchor in any F&B zone.
Repeat Visit Behaviour
Customisable format drives frequent returns, supporting consistent outlet foot traffic.
Lunch and Dinner Crowd
Peak performance during both lunch and dinner makes us a reliable all-day draw.
Loyalty Programme Ready
Huo Long Rewards drives customer retention and return visits through points and rewards.
Expansion
Where We Are Expanding
We are looking for:
Preferred Lot Profile
Size
1,000 – 2,000 sqft (ideal)
Frontage
Strong frontage, good visibility
Location
Near cinema, supermarket, main entrance, escalator, F&B cluster
Infrastructure
Exhaust, water supply, and drainage preferred
Footfall
High pedestrian traffic, weekday and weekend
Performance data available to qualified landlords on request.
The Format
A Clean, Modern, High-Throughput Store
An open ingredient station, a defined service counter, and warm dine-in seating, designed for fast turnover in high-footfall mall environments.
Service counter & dine-in
Self-service stationOutlet Formats
Format Options For Your Location
Full Dine-In Outlet
1,200 – 2,000 sqft
Full service dining, complete ingredient display, and seating for 50–80 pax. Best for malls and lifestyle destinations.
Compact Mall Outlet
800 – 1,200 sqft
Streamlined format with strong ingredient display and compact seating. Best for high-footfall mall zones with premium space pricing.
Express / Takeaway Format
400 – 800 sqft
Takeaway-focused with limited seating. Best suited for office towers, transport hubs, and lunch-heavy locations.
Resources
Download Brand Materials
Partnership & Licensing
Interested in bringing Huo Long MalaTang to a new market?
ELCY Group reviews selected opportunities with qualified partners.
Who We Look For
How We Review Opportunities
Territory, fees, training scope, supply chain, and operating support are discussed only after initial qualification.
Get In Touch
Submit A Leasing Opportunity
Tell us about your location. We review every submission and will reach out if the opportunity is a good fit.